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How on
earth have the car insurance companies managed to get
themselves into such a mess?
Premiums are rising at a rate which is hugely ahead of
inflation. Yet despite this, both insurers are posting
losses, not enormous profits. So what can have gone
wrong?
As usual, the culprit is the Internet. Going back to
those pre-web days a cosy cartel used to sell us our car
insurance; a small number of insurance companies put
their business through a network of brokers who relied
upon the insurers to pay them very generous commissions
on business they introduced; the result was that the
buying public was completely at the mercy of the system,
and had to rely upon the honesty and goodwill of the
brokers to work hard and find them the best policy to
suit their own individual circumstances. Human nature
being what it is, this confidence was occasionally
misplaced and brokers occasionally; I will say no more
than that; pushed the product that they felt was more
advantageous to themselves than to the client. Times
have now changed, and the large plush offices that the
insurance buying public wants paid for through their
premiums now lie empty, or converted into charity shops;
the Internet has transformed our buying habits.
Insurance companies reacted with some shock to this new
medium, and it was not long before price wars broke out.
The result, believe it or not, is the insurance policies
now cost far less than they would otherwise do so, have
the Internet never been invented. Why is it then, that
so many people are
looking
for temporary car insurance policies?
The temporary policy itself is a product of the
Internet; unless a product with such low prices could be
automated, it probably wouldn't exist since it would not
be worth the while of insurance brokers to go through
all the steps necessary to get a quotation from a client
and to set up a policy, when for the same amount of time
expended they could create and sell a full 12 month
policy. The growth in popularity of temporary cover has
been little short of phenomenal, with a figure somewhere
in excess of half a million sales claimed by leading
figures in the industry.
The huge benefit of temporary cover is that buyers can
insure themselves to drive as and when they wish to. It
is proved extremely popular with retired people, who own
a car for the convenience of being able to go away for
the odd weekend or short holiday, but who for health or
mobility reasons prefer to stay close to home the rest
of the time. With the growth of an elderly population,
thanks to better health care, nutrition and housing, it
is likely that this particular segment will continue to
increase. At the other end of the spectrum, temporary
insurance is very popular with people under the age of
25, but above the age of 21 (those under 21 are excluded
from all temporary schemes at present) making up the
majority of the rest of the market, no doubt due to the
very high insurance premiums paid by those in this age
range.
nomeanco.co.uk |